Getting Google Screened is one of the most effective ways for local businesses to build credibility and increase visibility in search results. Whether you're a real estate agent, lawyer, or financial advisor, the Google Screened badge instantly signals that your business is verified and trustworthy — helping you win more local leads.

What is Google Screened?

Google Screened for local businesses is a certification that appears on Google Local Services Ads (LSAs). It means your business has passed license, insurance, and background checks verified by Google.

REAL ESTATE MARKETING NEWS

Receive directly into your inbox!

Receive news about Real Estate Marketing, trend & analysis, tutorials... Let's subscribe today it's totally free and may help you to boost your business!

Once approved, a green checkmark appears next to your business name, increasing click-through rates and customer trust.

Why Google Screened Matters

  • ✅ Trust-building: Clients feel safe contacting Google-verified professionals.
  • ✅ Top placement: Google Screened businesses often appear above organic results.
  • ✅ Lead-focused visibility: You pay only when leads contact you.

If you're in real estate, being Google Screened gives you a serious edge in a crowded market.

How to Get Google Screened for Local Businesses

1. Register for Local Services Ads

Go to the Google LSAs portal and choose your business category.

2. Complete Background Checks

Google will request:

  • Owner and business background checks
  • Licenses and insurance verification
  • Professional certifications (like real estate licenses)

3. Gather Google Reviews

You’ll need a solid base of positive Google reviews. Encourage past clients to rate you online.

4. Stay Responsive

Google rewards active, highly rated businesses with better rankings.

Google Screened vs. Google Guaranteed

  • Google Screened: for professional services (e.g., real estate, legal)
  • Google Guaranteed: for home services (e.g., plumbing, cleaning)

Both offer green badges but cater to different business types.

If you're a service-based local business looking to earn more trust and rank higher in searches, getting Google Screened is a smart move. It helps you stand out, gain qualified leads, and showcase your credibility online.

🚀 Need help getting verified on Google?
At Remarso, we specialize in helping real estate pros and local businesses build trust and visibility online — including Google Screened setup and optimization.

👉 Let’s make your business stand out!