Reaching out to a larger audience, generating leads, and closing deals have all been made easier with the help of social media marketing. Most real estate agents now incorporate social media platforms into their marketing plans. Choosing the platform that performs the best for your industry is difficult, though.

Photographer: Brooke Cagle | Source: Unsplash

The following advice will help realtors select the best social media channels to increase client acquisition and maximize business output. We've chosen some of the top social media sites that real estate agents can use to advertise their listings and connect with potential customers.


Instagram is a photo-sharing app where you can upload 15-second or shorter pictures, videos, and GIFs. This is a fantastic way to post images of your available properties as well as images of you and your staff mingling with potential clients at open houses.

Instagram can also be used to share amusing moments with potential clients in the real estate industry. For example, you could take them on a virtual tour of the property in one post and then show them the backyard in another, all from the convenience of their smartphones.


The most popular social media site, Facebook, is used by almost two billion people worldwide. For networking, for personal reasons like staying in touch with friends and family, for sharing blog or website content (like pictures of houses you've sold), for real estate marketing, or for joining real estate groups on the site. To strengthen your reputation as a real estate expert, you can also set up an agent page on Facebook.

More than 1 billion people use Facebook each month. It's a fantastic tool for real estate agents who want to get in touch with prospective homebuyers in their neighborhood through targeted ads that show up in newsfeeds as users browse content shared by friends and family they follow on the platform. Facebook is regarded as one of the social media platforms that promotes real estate posts the best.


Twitter is a site for sending brief messages. Instead of posting content that goes into great detail about your real estate listings, it is best to use it to connect with potential clients and stay current on industry trends. A successful real estate marketing strategy is to tweet about property investment.

You can also get real-time market information on Twitter, such as if a significant new development is planned for your town or county, that could have an impact on the prices of the homes there (like construction giving way to new stores).


Because Pinterest is a visual platform, real estate agents should use it. You can use it to make boards that highlight your listings and give them life with lovely pictures and supportive text.

You need to be able to produce quality content for Pinterest in order to get the most out of it, but you don't necessarily need to hire an expensive photographer or graphic designer to do so. By taking clear, well-lit, and intriguing photos, you can produce compelling images on your own.

When possible, write brief, to-the-point text! To make sentences easy to read on a smartphone screen, keep them short (around 6 words), and don't forget to use hashtags! Moreover, make sure that all links lead users to the desired location, whether that be within the app itself or to a different app, such as your email client or a social media page like Facebook Messenger (which will allow viewers access through their own credentials).


A great resource for real estate professionals is LinkedIn. Since it enables you to network with other subject-matter experts, it is especially helpful if you work in the business-to-business sector. Without ever leaving the website, LinkedIn's tools can help you expand your network of real estate agents, find new clients, and sustain relationships with them over time.

Updating your profile is one thing you should do when using LinkedIn. When potential customers contact you via LinkedIn message or email, they should be able to clearly understand who they are dealing with if all of your information is accurate and up-to-date.

Another application for LinkedIn? Include a professional headshot! This will show potential sellers that you take your social media presence seriously and, even better, it will give them a sense of the kind of person they can expect to work with if they choose to hire you as their agent (a nice bonus).


Snapchat is one of the newest social media sites to hit the real estate market. You can use Snapchat as another tool in your marketing arsenal. It gives you an opportunity to give potential buyers a behind-the-scenes look at what goes on during every house sale.

Snapchat is very simple to use; all you have to do is take pictures or videos, or "snaps," and then add them to one of your public stories. You can spice up these photos in a variety of ways, including the following:

  • Post images or videos of properties that are for sale.
  • Take pictures of the houses as they are being listed.
  • Display interior images of houses before they are sold.


On social media, video content outperforms all other content types. Your videos may receive a lot of organic traffic from Google and draw in leads. You can make video tours of your listings or simply describe why certain areas are great for prospective buyers or tenants.

Blogging for real estate

The idea of real estate blogging is not new. Although blogging has been around for a while, real estate agents have only recently started using it as their primary method of marketing.

With the aid of a blog, you can increase website traffic and generate leads for your company. In fact, generating more web traffic and leads is one of the main reasons agents start blogging.

People will start linking to you or forwarding what they read to their friends via email or social media as you gain a reputation as an authority in your field.

Experiment with your best option.

There are many social media platforms available that can assist you in connecting with your target market. Some people are more adept than others at attracting particular demographics. Each platform offers a variety of content types and gives them varying weights in order to rank in search engines like Google or Bing. Professionals looking for career guidance will find Pinterest, Instagram, and LinkedIn to be very helpful.

Source: All Properties